Applying Goodwins Principles

Andrew Goodwin Theory

Andrew Goodwin has identified a number of key features in music videos. They are:

- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.

In Devlins video- Let it Go, there is a use of a relationship between the lyrics,as at the beggening of the video he says he oesnt like fighting which when he says this it shiow them fighting.

key features of a music video

There are three different types of music video's; performance, narrative and conceptual.
Narritive- a music video that has close links with the lyrics of the song.It is sometimes used to viualise the lyrics and put a story or meaning behind the song.

Performance- a performance music video is where the artist actually performs the song, whether than be a singing/dancing or playing a musical instrument.

Conceptual- a conceptual music video is one that seems not to relate to the lyrics which is what the narrative music video is like.It is usually just a series of images that link.

Brief for coursework

A promotion package for the the realease of an album, to include a music promo video, together with:
- a coverits release as part of a digipak (CD/DVD package)
-a magazine advertisment for the digipak ( CD/DVD package)