Applying Goodwins Principles

Andrew Goodwin Theory

Andrew Goodwin has identified a number of key features in music videos. They are:

- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.

In Devlins video- Let it Go, there is a use of a relationship between the lyrics,as at the beggening of the video he says he oesnt like fighting which when he says this it shiow them fighting.