Editing

I started editing today and have edited everything i have filmed.I added various transitions between shots that looked jumpy, which i thought it was necessary to the shot and which i thought would suit me genre of music, also i had to make sure the transitions appealed to my music which was very fast and upbeat so i had to make my transitions very quick to be in time with my music.I tried to inco-orparate a mixture od editing skills, including jumpcuts,speeding up shots, slowing down shots,flipping tthe shots and changing the effect from normal to either black and white, exaggerated light(which i used a lot as i thought it was the most approriate to my band), and a cloud effect. From the lyrics the audience can understand that the song is a light hearted yet very comical about, about Indie people which is very ironic considering that the band is in the genre of an 'indie band'. The transitions I used were, cross dissolve, cross blur, cross zoom and fade to white.I used fade to white at the end transition as it fades out the shot but also finishes on a happy thought , rather than if i faded it to black it would not fit in with the restof my video, CD covers and magazine advertisment.Also i wanted the fade to white as it is one of my house colours,which will hopefully expand on my brand identity.