My starting point for my CD cover was to think of a eye capturing and rememerable theme, to enhance my brand identity. I created an 'underground station' theme, which I think would advantage my brand identity, considering my artists name is Underground Heroes.
I have placed the logo onto a black square as the contrast makes a dramatic outcome.
I decided to make the logo onto a white background also, so that it could be used where it compliments best.
I started my logo by making a square black background. I then inserted a white circle with a thick red boarder. then, using the blue colour to keep in theme with a real underground sign, I created two rectangle boxes for my artist name 'Underground Heros'. I used the font 'Adobe Gothic Std B' because I thought it was a simplistic font which suited my underground theme. This font is sans serif which is masculine, this is suited well as Underground Heros are an all male band and the font would appeal to both sexes
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