Branding

Branding can be seen by a lot of bands and artists and is a great way to promote the artist. This is because it can be seen on a lot of merchandise and products that they sell. Branding is used the same way as a designer, which means putting the logo or name on items to increase sales. Some of these items could include badges, t-shirts, posters, stickers and pens.

There are various shops around the UK and located in other countries which sell official band merchandise which is branded. There are always types of unofficial band merchandise sold in some places, these have tried to be branded identical, but because this would be illegal there is always a difference even if it isn't that obvious at first glance. As every artist brands and no body could copy there branding as it would be illegal.

Most new-ish bands don't have logos of pictures, they are usually their band name but in their own font which they use on all their merchandise and websites. For example The Killers  logo is just their name which is used on their website, album covers, merchandise and posters/adverts to promote their gigs

 'The Killers' have a simple, yet memorable and easy to associate design as their branding marketing tool. Products that have this design on them can be mainly sold on the promoters website store if they have one. The whole reason for branding is mainly promotional, but it can mean something to the customer that it is a sign of support for the artist. This can be very powerful as people will soon learn to associate the logo with the artist.

Pink Floyd’s an example of  using a clever and sucessful logo which has been used for their album cover ‘Dark Side of The Moon’, which is very effective. It is a white triangle on a black back ground, the left side of the triangle is white streak of light then coming out of the right side of triangle is a raibow strip.