The online revolution

The online marketplace and revolution of this has had an astounding effect on the music industry and how bands and artists promote their material. This has changed greatly with more traditional forms of promotion. This is because the internet is more accessible than ever which can take you to sites such as Spotify or streaming sites like Youtube. This means more and more people are gaining access to free music (usually illegally) and they are able to download from them. This is costing the music industry massive amounts.

There are a variety of ways to promote using the online tactic; and this is seen as a very modern for some artists, and even some of the audience. Youtube is becoming one of the most successful ways to reach your music out to fans for free, with it instantly streaming, which you could listen to anytime and how ever many times you wish. Spotify is also another way to listen to music an unlimited amount of times, but it is also fighting to keep some of the revenues for the artists, charging the user £9.99 a month for unlimited usage. This is also a good way for artists to promote their music, as artist still get money for for people listening to their music. Myspace, Facebook and Twitter are well known social networking sites, used by many people and are very successful ways to promote to the younger generations,as they tend to be on the computer or their phone most hours of the day.

The Arctic Monkeys have created a huge fan base due to Myspace, the social networking site has made The Arctic Monkeys who they are today which has led them to playing at Glastonbury, Reading and Vfestival.

How has the internet changed the promotion of music?

The internet has made its extremely easy for anybody independent to build up an audience by uploading their music to a site. The internet is the new way of promoting virtually all music, it is the most successful way to be seen or spotted by a record label. It allows the audience for an artist to be instantly connected with them,by sites suchas Twitter,Facebook and Myspace. The social networking sites, make the audiences feel like they are part of the artists lives.The arctic Monkeys  represented the possibility of a change in the way in which new bands are promoted and marketed. They started out playing at local pubs and handing out Demo's on CD which then  lead to them  to creating a huge fan base.

 The Kooks foremed in 2001 and within 3 months of them being togethr they singed with virgin records, unlike the arctic monkeys they signed with a record company after  a year of being independant and making it themselves wheras the Kooks had a manager to keep them organised.

In conclusion, there are many different ways to promote your music if you are an artist, and the most recent one being the 'online revolution'. There was a time where the radio would have been the revolution for promoting, and posters too. It's just the online revolution has more critics because it is a more evolved and interactive way of promoting. A new up-coming artist which wants to make it big the main thing would be is to start through social networking sites and not through what artists used to use which would be the radio.